alt Hacker NewsThen they’re doing it wrong. That’s a faux “connection” that just serves the business and not you. I would bet that if you experienced true connection, you’d love it, but you’ve been scammed by fraudsters so many times that you are suspicious of anything that doesn’t feel strictly transactional.
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Even the first story in the article sounds gross and creepy to me "The team became mini-concierges. Every guest walked in to find someone who knew them — not in a creepy, surveillance-state way, but in the way a good friend remembers what you’re going through."
I'm not going through anything. I just want some dinner.
And to be clear, the only reason they are doing this is strictly transactional. Good friends don't ask you to pay the bill at the end of dinner.
Unless you can give a specific example of a "true connection", I don't think they would.
To "go beyond their expectations" requires understanding what they expected to begin with. They just told you that they want a transaction, not a sales pitch or series of intrusions. Things are considered trivial when they do not fit that person's lifestyle. Doing a whole lot of "yes and", rough personality profiling, or goal guessing isn't going to cut it either.
Many people just want to be left the hell alone. Many people have even shouted from the rooftops they'd pay absurd money to be left the hell alone. I guess nobody wants to make money, nor provide a "true connection".
I mean, I feel like that's what kentm is saying.
Businesses say they're trying to build "connection", but all they care about is getting customers to spend more and remain loyal to them. They don't care about connecting, which is why they will always fail.
I’ll take “No true Scotsman” for $800 thank you Alex.