alt Hacker NewsTesla to wind down Cybertruck production
Comments
There are a lot of lenses through which to view the failure of the cybertruck: aesthetics, not enough truck not enough SUV, size, association of aesthetics with politics, etc. But I think the main one that is ignored is price.
The cybertruck was built in an era of high truck prices driven by zero interest rates. It bet on the price of trucks going up, just as the Ford F150 electric did. That was the wrong bet.
If it was a $40,000 truck, it would have a much bigger market despite all the other explanations of its failure. The market moved under it.
From my perspective, owning a truck and SUV and using them differently for various use cases, the cybertruck is neither. So even if I ignore everything else I feel about it’s aesthetic, Musk, politics, etc. It simply does not serve many real world needs that I have. It put itself in a very narrow box of, only people that really like this quirky design and also like/feel indifferent to the tangential stuff will want to buy this truck. Oh, also you have to be able to afford it too. This is such a small addressable market for a vehicle to target. Was never going to work.
However, it provided content and distraction and kept the stock high longer than it should have and I feel like that’s what Musk continues to excel at.
- Federal EV tax credits are over.
- The emissions credit market (where Tesla made most of its money) is dead due to lowered standards.
- Manufacturing costs haven't come down.
- EV sales share in the US is down to 6% (and falling every quarter).
- Chinese EVs are dominating every market outside the US.
- All the overhyped moonshots (sub-$30K car, unsupervised autopilot, autonomous robots) are nowhere to be seen.
It's hard to see where Tesla goes from here as a company. The stock is still surviving on Elon hype but has been stagnant for 5 years. The day he gets bored and decides to resign to focus on SpaceX full time the company is basically done.
As much as I dislike Musk, it was nice to see someone try something that didn't look identical to every other car/truck on the road.
The absurdity is the best part of it. Finally it was something new, in a landscape where every car and truck has looked the same for the past 20 years. I'm happy someone designed and built something so crazy and different.
It probably would have been better had they not been mass produced, and maybe did a very limited quantity run - make it more like a collector item... I suppose thats what it'll be now. I see quite a few on the road, it takes away from the uniqueness.
Kids really love these things and get very excited to see them on the road.
They are going to be very valued collectors items in 30 years once the kids of today have enough disposable income to buy whichever are left roadworthy by then.
I get so much joy from seeing these on the road. They are not to my taste, but it’s so nice to see something new on the road.
I still remember years ago seeing one in a grocery store parking lot, with a banana yellow wrap and the Zelda unlock sound as its lock chime. A brief moment of inconsequential joy.
Lastly, having the cyber truck drag race a Porsche 911, while towing a Porsche 911 (and win) has to be one of the best marketing stunts of all time.
Oh, what could have been. https://www.yahoo.com/lifestyle/tesla-electric-pickup-truck-...
politics aside, Cybertuck is/was an engineering breakthrough.
48 volts, steering wheel, no paint ( better durability), trunk, wipers etc. the car pushed the boundaries. If you compare level of creative thinking of cybertruck vs lets say electric ford, it's not even comparable. I respect that despite one person behind it. I don't care how it looks. It's polarizing. oh well.
My 11 y.o. relative from abroad asked me to take rl pictures of the truck, after he heard my neighbor bought it.
I’ve been seeing complaints on the internet about how all cars look the same nowadays. I think the cybertruck proves why. A lot of design has coalesced around the same thing, not just for cars but for websites and apps, logos, furniture, etc. because people like that stuff.
Something new and fresh can be accepted and loved, but it still needs to be familiar and somewhat iterative. A radical change like the cybertruck is hated for that reason. (People also hate it because of Elon, but they don’t hate the other Teslas nearly as much as they hate the cybertruck)
I really thought it would have had a lot of potential for cheaper manufacturing. No paint process is huge. And originally they were talking about basically building it like origami from a sheet of steel.
All other things aside, the worst part of the Cybertruck's design, to me, was its sloped truck bed walls (on the sides). Anyone who frequently uses their truck bed will know that getting access to stuff quickly and easily is key. And the Cybertruck's sloped walls go too high for anything in the very back of the bed to be reached. That just seems like such an unnecessary functional miss.
I kinda like that it existed. It was ridiculous, like a production concept car. I just saw one the other day with a pink wrap.
I must say, America is very much isolated in the World of EVs. The Chinese have pretty much conquered the rest of the world.
Also, all the top level comments sound the same. Is there a reason?
Electric trucks in general seem terrible. You only see Rivians and Cybertrucks in urban settings, the electric F150 was discontinued. Anybody who knows how people that actually need trucks use trucks saw this coming, I never once saw a cybertruck used as a truck.
I noticed that the cyberpunk wedge cars that inspired it are 2 seaters… maybe this shape isn't right for much larger cars?
DeLorean is the real life 80s reference of course, but in cyberpunk revival media like the coupe in Ghost in the Shell 2017, the spinner in Blade Runner 2049—those cars are all much smaller cabins than the cybertruck
The dimensions felt off to me. I had it as a loaner and enjoyed it a bit, especially since it had HW4. But I would never buy one.
The size is just too impractical. It would never fit in my garage. On top of that, the standby drain was significant. Just sitting idle, it would lose 10 to 20 miles of range.
Why would they focus on "cybercab" over this. Everything that makes the cybercab cool will never be legal in a consumer product. Cybertruck is definitely more useful to an average person.
The good: someone trying a radically new design. Polarizing like the Fiat Multipla or Pontiac Aztek or even the first Chrysler minivan, but credit for trying.
The bad: didn't seem to be very good as a truck (eg build quality). That would not have been too bad, but it's dangerous when the design already alienates some buyers. Carmakers need time to get it right, and that needs sales.
The terrible: Elon torching his reputation in all sorts of ways and essentially insulting his past and future customer base. The politics, the bait and switch over features, etc etc. Eventually people tire of it.
It's tragic, because for better or worse Americans love their trucks, so the team that solves the electric transition is doing the world a huge favor.
That’s unfortunate, I quite enjoyed the brutality of its aesthetic.
I would have liked a 3-row SUV based on the Cybertruck; but the Cybertruck was just too expensive to be competitive. At least the Model Y's price dropped (right after I bought one) to something more reasonable.
What's most frustrating is that I had to trade in my Model 3 for a 3-row SUV, and Tesla just didn't have anything competitive in that segment.
I liked the styling. Thought about getting one. Got a chance to get in one the other day. and it was so uncomfortable. felt like sitting on a park bench. I thought this was supposed to be not a real pickup. Rather a suburban big old thing with blade runner styling and reviews said lots of comfort. No, just a big old vehicle, that's not even that roomy on the inside (hip room felt like that of my old integra), with the comfort of an 80's pick up. not much of a point to it.
They can cancel it, but it will always symbolize the time period and culture associated with its creator, that probably just ended. I bet future generations will use its image that way.
May I post the comedic bit about cybertruck by Dan Docimo? I find it hilarious https://www.instagram.com/reel/Dax16Nxuu4b/?dlrf=MW43dms5M2d...
It was a great idea, and there's some amazing technology in it, but it's absolutely terrible implementation.
I'm not a fan, but I was hopeful that the direct sales model would drive others to confront the dealership tax. Ford floated the idea with the Lightning, but faced a mutiny.
I am the exact target audience of their new Fathom, but I abandoned my preorder sign up process when I saw the phrase "dealerships set the final price".
I legitimately would have bought it if they made it look more like a regular pickup truck, and if Elon didn't go full crazy.
I did buy a Model-Y shortly before his Trump endorsement, and then sold it for technical reasons.
On a cold January morning, I was pulling up to a stop-sign, didn't have any autopilot turned on, and the car accelerated.
I think there is just too much software between gas pedal and the machinery of the car. They're honestly kind of dangerous vehicles. The average person can't handle the responsibility of a self-driving vehicle.
I told all of my friends and family that I would not recommend the vehicle yet to a non-technical person, even when I was myself driving it and loving it.
I'd like a cheap basic pickup with an 8 foot bed please.
Truly one of the most baffling stories in recent automotive history. All they had to do was make a normal pickup truck with Tesla tech. Hell, go ahead and use it as the testbed for 48V, steer-by-wire and whatever else if you want to - but the amount of time and money wasted to make what was in the end an absolute monstrosity that failed to deliver on any of its price, performance and range promises strains credulity. Cybertruck is the most visible inflection point marking Elon's descent into madness.
I don't understand why anyone ever bought one of these in the first place. Fads are a crazy thing.
48v and other tech lives on in Semi and Cab https://driveteslacanada.ca/news/tesla-cybercab-48v-system-4...
For posterity, the HN thread of the Cybertruck's announcement from 2019 (1765 points, 1943 comments): https://news.ycombinator.com/item?id=21602437
I can only believe this car is unpopular if I step outside of my mental bubble. In suburban Washington DC I see these things everywhere.
Archive link
but electric trucks are very successful in China. Why not in the rest of the market?
I have very mixed feelings about the Cybertruck. Personally I absolutely hate it, it's just not my cup of tea and I would never in a million years buy one. However as a general lover of cars, I have to appreciate just how striking the design is and how it was a complete departure from pretty much any other car on the road.
There's nothing quite like the Cybertruck and I don't think there ever will be again.
I love that they took a swing for the fences. Car makers are so fucking safe these days. Sadly it didn’t land, but it’s awesome that it exists. I think if it had used a more conventional design it would have done so much better. Owners report an incredible driving experience. I also think battery technology held it back. It was originally advertised as having much better towing range, and production came in very underwhelming. This made it much less appealing as a utility vehicle. It ended up being used for picking up groceries and this wasn’t broad enough a market.
I have very little interest in electric vehicles, Tesla, Elon Musk, etc. But I still think the Cybertruck, at least the design, looks awesome. It looked like something you'd see in the "Another World" or "Out of this World" intro cinematic.
I imagine we will see it reincarnated into a moon rover variant.
Open source it entirely from parts to software, and let whoever wants to maintain it themselves to keep it.
I had a pre-order. The reason I canceled was because the delivered product had a lot less range and was much more expensive than previously announced.
There were other things that contributed to the decision, too: the announced "stressed skin" exoskeleton was panned in favor of adhering the body panels to the body with glue, it became clear that Tesla's profit and valuation were funding Elon's right-wing political project, and I would have preferred a solid-axle design.
The absurdity was not what was wrong with it. It's OK to be absurd. I really liked the stainless steel design. Less trail damage when off-roading and no need to worry about paint scratches causing body rust. The door wedge design? Meh. But it enabled the stainless steel body.
In the end, I want what the Cybertruck failed to deliver: a full-size electric pickup at a good price with excellent range. I currently have my eyes on the RAM REV. We'll see if that one gets axed, too.
concerning?
I wonder if we will see less aggressive and generally hostile car designs in the future, now that public sentiment towards the tech oligarchs seems to have shifted.
Renault is designing cute things again, so that's a good development. So is Citroen, apparently?
So that's a good development
It's good to dare to try things more than a little different.
Who would think we could get satellite internet that works?
The Cybertruck wasn't really designed as a volume item, it was designed as the testbed for Tesla's next gen tech (ethernet-based fieldbus, 48V tech). You can do only so much in the lab, and sometimes you have to push your tech into production to find the last few% of failures, which will cost you dearly if you actually put them into your volume sellers.
I mean it's probably not that comforting for owners to unknowingly have signed up for a beta test, but that was the plan for Tesla for a while with the Cybertruck.
This was also the reason for sloppy stuff like steel panels glued to the aluminium frame, and not following up on their initial promises - the car morphed from a serious project into a low volume testbed sometime during its production.
Tesla seems to be killing its non volume cars the S and X are dead as well, I've heard rumors the Model 3 might be on its way out.
As this is a thread of its discontinuation, might be worth looking at the thread of its announcement.
https://news.ycombinator.com/item?id=21602437
Haven’t explored it yet, but it might be interesting to see how the sentiment shifted.
Behold the Toyota Hilux [1], a truck so reliable that it is the truck of choice in many developed nations and even less developed ones. It's so cheap and reliable it became the platform for a war [2]. It also has a truck bed equivalent to a Ford F150, a vehicle significantly larger. But you can't buy a new Hilux or equivalent in the US because cars younger than 25 years cannot legally be imported [3] (to stop grey imports on Mercedes in the 1980s, originally) and because of CAFE standards [4].
Electric vehicles obviously don't have the hurdle of meeting emissions standards so Tesla, or any other company really, had (and has) the opportunity to create a small, cheap, mass market utility truck that no gas-powered vehicle can compete with. This is what the Cybertruck should've been.
There have been breakdowns of the Cybertruck and it is such an incredibly bad design. Things like the weight of stainless steel panels but with an aluminum frame. Why is that a problem? Because aluminum is prone to catastrophic failure with the up and down motion of towing a heavy load than stainless steel simply isn't [5].
The rumor has been that the only thing propping up Cybertruck demand is Elon forcing his own companies like SpaceX to buy them [6]. Other than that, the Cybertruck became a weird political statement [7]. Those people are getting crucified on resale. It's even a trend on Tiktok and elsewhere to watch these trade in videos. People who paid $150k+ are getting <$70k less than 2 years later.
Anyway, I'm shocked no US manufacturer is tackling the EV small utility truck market. Yes there was the F150 Lightning but it's still too big (and thus expensive).
[1]: https://en.wikipedia.org/wiki/Toyota_Hilux
[2]: https://en.wikipedia.org/wiki/Toyota_War
[3]: https://www.octane-magazine.com/articles/features/usa-25-yea...
[4]: https://www.thedrive.com/news/heres-how-regulations-accident...
[5]: https://www.lesswrong.com/posts/nZcb9TTyneFbxiDav/the-giga-p...
[6]: https://www.bloomberg.com/news/articles/2026-04-16/tesla-lea...
[7]: https://www.usatoday.com/story/news/nation/2025/02/12/tesla-...
I mean as much as I love thd idea of actually doing something bonkers, the lack of sales seemed inevitable to most I assume, so that should come as no surprise. Should have stayed a concept car.
After Helene knocked out power in parts of my area for a little over 14 days, I found out that a friend of ours used his cybertruck to power his house through the entire mess. He'd run the house on it for a couple of days, then drive the cybertruck over to a super charger station, recharge, then come home and plug the house back in.
The battery capacity on those things is equivalent to 9 Tesla Powerwall units or something close to it.
They may be ugly, but the emergency prepper in me always wanted one after hearing that story. Before, I always wanted to install powerwalls...but I never considered in an extended event being able to drive my powerwalls somewhere to recharge them.