Global sales of Porsche, Audi, Mercedes and BMW brand ( BMW Group sales increased marginally, but includes) have all declined.
The end is in sight for German cars as Chinese made electric cars take over.
I have had several German cars. Never again ! Sticking to Japanese and probably Chinese cars in the future.
German cars were decent once. Now they are notorious for poor long term reliability.
We are in the transition phase from ICE to an Electric motor. It's too early to call who can nail it. Currently the Chinese cars are cheap and have long range. But in India Tatas and Mahindra makes cheap EVs that may not be as reliable but people are still buying them a lot. In US gas is still cheap compared to income, so hybrids like Camry are always going to be preferred over a low end EV like the model 3.
It all depends on service network and value for money. And now charging network and range. People who find a way to give you value for money will probably nail it.
Aren't many of these non-pure-gas-powered vehicles still very gas-heavy, but just have an electric system for extra oomph?
Not a very good year for them though: https://longyield.substack.com/p/porsche-in-crisis-when-an-i...
I think Porsche is really in trouble here.
I’m not anti-EV but the electric Macan and Cayenne look awful. They are under equipped technologically relative to their Chinese peers (heck basically anything).
Porsche sort of sold its soul for this tech-forward design but it doesn’t deliver any meaningful benefits, these cars don’t even have level 2+ highway cruise control. In the meantime I get a bunch of crap screens and lose all the glorious physical buttons and I don’t even have a fun engine rumble to make up for it?
So, the cars are ugly and uncool (I grant a matter of taste), aren’t selling in their target market (China) won’t sell meaningfully in their backup market (US) and they’re behind GM, Tesla and BYD in all regards on quality of life stuff.
Not a recipe for endurance.
Porsche sold more electrified cars than gas cars in Europe in 2025. Pretty interesting to see the shift happening so quickly.
I just buy japanese cars/vehicles these days. With that being said a lot of them are manufactured stateside - especially larger vehicles. I had a Mitsu I was very happy with. I've also purchased Hyundai made in Korea and it is wonderful but not much better that what was built in Iowa.
German cars have lost their technological edge. They can't even build their own infotainment systems anymore. They're paying billions to China to do it for them.
I can't overstate how catastrophically stupid this is. Paying what they consider smaller competitors real cash to build core software, instead of developing that capability in-house or acquiring a few startups with decent engineering talent.
This isn't just a bad decision. It reveals a completely dysfunctional decision-making process and a total absence of technical ambition.
People who say but "Porche/Mercedes/etc.." has this design. Luxury segment is not coming from nowhere. This is the same reason british luxury cars are gone essentially. It will take some time, but EU built cars will be in a constant decline.
What's even more fun, they don't want to protect their own market the same way chinese did.
probably worth mentioning they discontinued the ICE Macan (and 718 Cayman/Boxster) in Europe?
also they put a dinky 2KWh battery in some 911s
Is this shocking? Obviously including PHEVs helps a bit, but even outside of this it is exactly what should be happening. Their biggest sellers are SUVs, and at these price points, the EVs can be substantially than their ICE counterparts. For 2026, they probably won't even need the PHEVs to get there, since the Cayenne EV is the best EV that they've built so far.
They can try selling me an electric sports car the day they get the weight back under ~1500kg. Electric cars are fast in straight line, but that extra inertia is a killer in curves. I want a long range go-kart.
I think a lot of people are missing a point here. Cars are not (just) use-values. They are expression of desire. They are, for some brands, classic Veblen Goods.
Porche possibly could sell more by putting the price up
They put their marque behind EV and Hybrid. It worked. Their brand sold well. This is in contradistinction to vendors who won't think about this market niche in positives, but are being dragged into it.
People with luxury beliefs can afford luxury items, news at 5.
a lot of these luxury brands have been eating off china the past few years
but now they've lost their luster since china makes cars better than most luxury brands and china has a moat in EVs
so what's left is either the US or emerging markets
I was reading about Porsche this week on reddit. lots of complaints about Taycans.
always have been a fan of Porsche.
hope they find the way forward
I used to really be into cars up to a few years ago.
These days, I think it is just far better to do without a car. I like being very local, and if I really need to go somewhere outside my city (SF) I'll just not lol.
I'll take a flight to visit my parents or my closest friends. Everyone else, we can just meet online.
I have no friends in SF, so I'm just sorta dissolved into the neighborhood. When I did have a car, I'd go on long drives but looking back that was just a waste of time. Maybe I'll drive again when I've "made it" but until then, gimme some Brooks lol.
And they all look the same and ugly as hell.
I’ll be honest, kind of tired of every automotive-related thread turning into blowing smoke up China’s ass. It’s become almost as predictable as what goes on in Windows-related threads.
While the headline is interesting.
I think the table at the end of the article is more so.
- Worldwide sales -10% YoY
- China sales -26% YoY
And when you cross compare Porsche saying they sold more EV powertrains than their gas equivalents against China's new found foothold as the market leader in consumer electric cars (BYD, NIO, Xiaomi, etc...)
Then I think you see an early indication not just of electric car dominance, but of the (very potential) rise of China as the premier automotive super power.