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john_strinlaitoday at 2:57 AM5 repliesview on HN

a lot of these company names are kind of hilariously non-descript. no smart wordplay, no chance of coming up with a good jingle for a commercial. exactly what you would expect, really.

"Science Applications International Corp"

"Radiation Monitoring Devices Inc"

"Physical Optics Corp"

"Physical Sciences Inc"

"Applied Nanotech Inc"

edit: this is a light hearted comment. i am not saying your favorite non-descriptly-named company is worse than any other name.


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bathtub365today at 3:10 AM

There’s an interesting talk that relates to this: Trevor Paglen’s “Seeing the Secret State: Six Landscapes”[0]. He investigates some of the front companies involved in the CIA’s extraordinary rendition program. They mostly have unassuming names, presumably by design.

[0]: https://youtu.be/lvEMSRKniWk

ramoztoday at 3:17 AM

The first one is literally a well-known massive corporation

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zoklet-enjoyertoday at 3:24 AM

That's what I did when I created a hemp company in 2019. And then I registered a dba (doing business as) with the real name. It made banking easier.

foxglaciertoday at 3:12 AM

The cover is a strange thing to judge a book by. SAIC isn't somehow worse because they couldn't think of a witty name 60 years ago. IBM couldn't either, nor General Motors. Basic descriptive names are actually pretty good compared to meaningless "Meta" or "Google" that have no idea what industry they even want to appear to be in.

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andrewmcwatterstoday at 3:07 AM

International Business Machines…

Minnesota Mining and Manufacturing Company

General Mills

General Motors

American Telephone and Telegraph Company…

You seem to have it backwards. Companies being called Poopity Scoop is a modern phenomenon.

Companies have otherwise been named like this for centuries.

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