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Cook was an able steward of Apple. Under his leadership the hardware side continued to iteratively improve nicely. Apple Silicon is good stuff. I am firmly embedded in the entire Apple ecosystem and have no reason to leave.
I do wish Apple used some of its massive cash hoard and market power to do better in software. The iPad remains my favorite form factor to use in lots of my day but Apple never invested in killer app software optimized for it. Same with VisionPro although maybe that story is just early. The VisionPro store demo was the closest I felt to tech magic since I was a kid in the 80s. The price was high but not prohibitively so. Rather, I could tell that there was just no reason to use it day to day because there wasn't enough software optimized for it.
I've lost track of the Apple Cash hoard which was insane some years ago but it would have been better for Apple to proactively invest in developing killer apps/uses for it's admirable hardware versus going into producing TV shows and movies because Hollywood people are fun to hang out with.
Cook did his job. Apple's supply chain didn't collapse and almost kill the company like in the 90s. But I hope we see some of the old innovative spirit come back. I want that "wow" moment again where I don't just get an iteratively improved version of what I already have but something new!
As an outsider I still can't believe anybody gets this emotional about Apple.
That is a generous assessment of Tim Cook’s reign at Apple and especially of his character. I found it a real pleasure to read.
> The transition Apple and Tim Cook announced today is entirely different. No one’s hand was forced.
I don't follow Apple very closely, but given this is coming right after the AI leadership shakeup and at a time where Apple's AI story is being debated, the thought did pop into my mind...
This reminds me of Ballmer leaving Microsoft. Strictly by the numbers, he was a very good steward of the company at the time, but for various reasons (in his case, at least partially related to optics) he was considered unsuitable to lead Microsoft in its cloud era, and so he left and cleaned up a lot of house in the process.
I honestly don't know what the best AI story is for Apple, but I appreciate that they are pushing the envelope on on-device inference, however under-utilizied it may be at the moment. I think this is going to be essential to keep AI widely accessible in the long term, because everyone else is incentivized to try to lock it up in their data centers.
Tim Cook, 2014:
> When we work on making our devices accessible by the blind, I don’t consider the bloody ROI
Tim Cook, 2023:
> Lawyers suggested Cook himself was involved with how the warning to App Store customers would appear, recommending an update to the text that appears when the external links were clicked. In one version, that link warned customers they were “no longer transacting with Apple.” Later, the link was updated to subtly suggest there could be privacy or security risks with purchases made on the web.
https://techcrunch.com/2025/02/24/apple-exec-phil-schiller-t...
> “When we work on making our devices accessible by the blind, I don’t consider the bloody ROI.”
This made me sad. I moved out to Silicon Valley a few months after Jobs passed. I remember feeling so hopeful and inspired that technology could make the world a better place, and I saw the same in other founders. Today I look around and feel ashamed of the tech industry. The founders don’t talk about changing the world anymore, they just have dollar signs in their eyes. It’s been a long time since I saw any technology that felt inspiring the same way it used to feel.
This reads like he had a gun pointed to his head.
I don’t know what I would be need to be paid (via ad income or whatever means) to be a life and times of Big Tech X chronicler.
> I would also bet that Cook moves into the role of executive chairman, and will still play a significant, if not leading, role for the company when it comes to domestic and international politics. Especially with regard to Trump.
Right: https://www.axios.com/2025/01/03/tim-cook-apple-donate-1-mil...
Gruber is a joke
Until now Apple hasn't addressed the mass market in nearly two decades. That's one human generation, and it is also the span of time between when something first hits and when it sees its first retro revival. That isn't a coincidence.
I'm starting to get a little excited! This is going to be quite a decade.
I never understood why daringfireball is such a famous blogger. They seem totally insane to me.
Claiming Steve Jobs was two steps ahead of cancer, the same guy who compared himself to Jesus and Gandi, the same guy who ate berries and nuts thinking he could flush the cancer out of his body, always two steps ahead huh?
I was thinking about the upcoming regulation about replaceable batteries in the EU, and couldn't help but think that if I were Apple's CEO this would be a great time to make an orderly exit. Make no mistake, I'm not a fan of i-Devices' non-replaceable batteries, but I can't remember a single device with a lid for batteries on the back that was aesthetically in the same league as an iPhone.
> “When we work on making our devices accessible by the blind, I don’t consider the bloody ROI.”
I just have to call out how much this impacted my mom’s life. She’s 100% blind and has access because of her iPhone and iPad. Yes she learned JAWSs and literally took classes to do it. Every single windows update has made it so she’d have to retake this class. The iOS updates a rocky but she isn’t literally hamstrung.
My dad, damn near 80, is still happily using his 2012 i7 Mac mini I set him up with before moving away.
Anyway, excited for the future of Apple under Ternus and a hardware guy at the helm. What kind of a11y does robotics have? https://machinelearning.apple.com/research/elegnt-expressive...