It feels fake, because they speak in a way that sounds unnatural and overelaborate.

It is so long, with so many unnecessary sentences. And it feels like everything is said at least twice; First a generic statement about the new feature. Then a specific example, or a deeper explanation of what the first generic statement was. Then a demo. And then a conclusion to the future.

The old Steve Jobs keynotes focused on the most interesting things, but now it feels like they are afraid not to include everything. So everything gets diluted.

It would help a lot if they would stop saying the same lines:"And now...", "We cannot wait for you to try our new XXXX ... ", or "We could not be more excited to...", "We are excited to... ".

"With that, now over to person-X"

I really miss, as a late 90's/early 2000's apple fan, seeing Steve come up and joke with the audience then just show off real products or features and why they're cool. They really sterilized this whole thing after he passed. It's as exciting as a Microsoft keynote now.

Just watch a normal presentation like Mac OS X 10.2 or 10.3, it's not iPhone level earth shattering but he made it fun.

The uncanny hands-but-not-fingers movements they all do really bothers me. Their hands flop around but stay completely limp. Like they're robots who heard that humans move their hands when talking but don't have any fine motor control.

Yeah, I find it so cringe. You can tell they all had the same exact training too. They all move their hands and arms in the same weird fake way.

People smiling while using Siri and holding their phones 2 meters away from their faces looks genuinely disturbing and fake. We are at that point where I hope their next stream will be AI generated so it looks more natural.

> is kinda fake and unauthentic

I think Apple can't find their voice since Steve Jobs passed/stopped doing the presentations. Thats why it feels inauthentic. I imagine its also hard to really feel "best (iphone|ipad|macos|etc) yet" when they are debuting features that existed elsewhere for a while. Its just a massive disconnect from anyone but fans. The same could be said for innovative features, whats left to innovate on smart phones?

In some ways both things are like having to be the person coming on after an amazing presentation or comic or musical act. How do you follow it?

It seems very disturbing in the current environment somehow, like nothing bad ever happens in Apple world, when in reality many things are falling apart.

For example the part about cameras, where they seem to advertise them not as security products but as a lifestyle aid.

The rehearsed marketing is so strong that it comes across in a very perverse way.

are these even real people there? they look so perfectly orchestrated in every hand and body movement, void of any mistake but also soul. you really can't get further away of a real human connection than this.

Authenticity requires vulnerability and that's not something Apple can do.

These events used to just be for developers and press but they've seemed to recognize that these events have become major marketing opportunities and will get clipped on social media ad nauseum so they started (over) polishing them

A great unacknowledged gag would be Craig losing an additional button on his blue shirt every time they cut away, so by the end it's full-Scarface unbuttoned down to his belt.

Dunno. I love these events. Polished, well executed, fun. I always walk away inspired.

But then, I'm a fan of Apple, overall, and I like most of what they do.

I can’t organically tell if they’re actual employees or a bunch of wish.com Kevin Butlers.

Oddly, the strange handheld look and constant reframing of the talking head shots are pulling me wildly out of focus and distracting me terribly. Wonder what drove the choice to do it.

It's Steve Jobs cargo-culting.

Even Steve Jobs not long after returning to Apple. His presentations were supposedly the very best shit, but just felt super fake to me.

I miss the live presentations actually, from the pre covid era

Ignore the marketing language. It's after all just the packaging, not the product.

+1 it is weird the presentations and feels fake, people must like it

Now they are showing their AI image generator. It looks about two generations behind, so it's essentially slopmaxxing. Really horrible and unauthentic looking. "Take a picture of your friend, then make a funny picture of her holding a cake." How about no?

The bits that are fine: removing distractions from photos, extensions to the edges, fixing color/exposure etc.

They are bad actors with a worse script. Just that.

  that second dose of soma had raised a quite impenetrable wall between the actual universe and their minds.
  - Brave New World, Aldous Huxley

They communicate the products and product changes quickly, comprehensively and accurately. This was a change that happened at the beginning of COVID, but it turns out most people liked it so it stuck.

Many of us don't want to watch people fumble with presentation problems. We don't want the lead in, setup, filler banter, so on.

I'll take this sort of "you spend your time perfecting your presentation instead of wasting thousands/millions of people's time doing it live"

The minimalism evocative wealth display is off-putting.